The opportunity for today’s financial services firms
Though financial services increasingly recognize the urgency of digital transformation, firms have been hesitant to migrate workloads to the cloud often due to security and regulatory compliance concerns. This leaves many firms stuck using only legacy technologies and struggling to keep up with customers’ demand for innovation and scrambling to support a workforce that needs application access and performance from any location.
So, what should financial firms prioritize to stay customer-centric, competitive, secure and flexible in today’s market?
To compete in a rapidly changing market, today’s firms can both modernize infrastructure and leverage their existing infrastructure more flexibly, delivering the evolving experiences demanded by both customers and employees. Citrix helps financial services firms:
- Escape constraints of legacy infrastructure through digital transformation to become more agile and competitive
- Adapt to contractor and supplier needs for a better experience, from anywhere
- Reduce data risk by strengthening protection and aiding compliance without impeding business agility
- Meet employee expectations for more flexible work models without undermining security and compliance
Leveraging the Citrix Platform
Citrix app and desktop virtualization
Securely deliver virtualized apps, SaaS, and full Linux and Windows-based virtual desktops from the cloud or on premises to any device.
Citrix Virtual Apps and Desktops and Citrix DaaS are ideal for supporting remote and hybrid teams, streamlining IT management, and increasing scalability and flexibility.
Citrix security solutions
Leverage a unified stack of cloud-delivered services to provide a productive hybrid work environment with zero-trust security for employees working anywhere on any device.
Protect BYOD devices and safeguard applications from unauthorized access, browser-based attacks, and more.
Citrix monitoring and insights
Get real-time insights via simple, cloud-based dashboards to optimize performance across the entire Citrix environment. Monitor network activity and block threats without compromising the user experience, and isolate and solve performance problems before they become an issue for users.
Stay competitive, secure, and flexible in today’s financial market.
Get started at Citrix.com →
- https://www.accenture.com/content/dam/accenture/final/industry/banking/document/Accenture-Banking-Top-10-Trends-2023.pdf#zoom=40
- https://www.dhs.gov/sites/default/files/2023-09/23_0913_ia_23-333-ia_u_homeland-threat-assessment-2024_508C_V6_13Sep23.pdf
- https://www.ibm.com/reports/data-breach
- https://www.capitalonesettlement.com/en
- https://www.digital-operational-resilience-act.com
- https://www.pwc.com/gx/en/financial-services/fs-2025/pwc-retail-banking-in-2025.pdf
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